Tuesday, January 04, 2011


For Christmas, my mother-in-law gave me a metal word display that says, "simplify." That's fitting, because on Christmas Eve, at 4 a.m., I was struck with an epiphany--good day of all days for that to happen, I reckon--about our website redesign that we're going through here at work. I won't bore you with the details, but the upshot was that we needed to simplify our new design.

Specifically, we needed to simplify by removing those items that our readers aren't interested in. Too often, websites have what I call "security blankets," which are those menu items, buttons and features that are there simply because they've always been there.

Which is how you end up with a link to the weather forecast on every page. But, you know what? If I'm, say, looking for the HR policy on employee discipline, I'm probably not that interested in what the weather is like right now.

What I am interested in is everything about employee discipline, so it would be more helpful to have, say a link to an HR specialist rather than a link to the Weather Channel site.

OK, so I did bore you with details...but the point is that I also realized that I need to do this in my home, my work and my life. I need to strip away those things that I'm not really interested in, which will reveal both those things that I am interested in and new opportunities.

Subscribe to the Bradstein feed--Vorsprung durch Technik!

1 comment:

  1. Are you suggesting that if I want to know the weather, I should look out the window, instead of logging on to my city (or county) website? Of course if they checked the weather, instead of just putting the link there, they would know that I want to know when the next snow plow is coming by and tell me that.